Interview With the Designer: Meet Michelle

Question and AnswersAs with any vendor, we know making a personal connection helps relieve stress and makes the planning of your event more enjoyable. Our designer Michelle is a hardworking mother of two, with a knack for creating beautiful design masterpieces. In today’s post, we hope to help you get to know her a little better!

You have a background in design for a variety of print publications including Black Hills Bride, did you always know you wanted to work in graphic design?

Growing up I never looked at myself as an artist, in fact I thought I wanted to be a writer. Two weeks after joining my high school newspaper staff my teacher left on maternity leave. She had given me two lessons in design and her substitute teacher knew nothing about it. It landed in my lap and I found my calling. Been designing magazines and marketing pieces ever since.

What led you to the area of stationery, specifically wedding stationery?

A good friend in Nebraska who is a wedding coordinator asked me to work with her a few of her brides who couldn’t find what they were looking for locally or online. Then, I started working for a wedding magazine and was drawn into the industry even more. I fell in love with the beauty and creativity of invitations! So many fun ways to express your style these days – sky’s the limit for today’s brides.

What sets you apart from other designers or stationery companies in the area?

I start from scratch with each couple, no templates or cookie-cutter designs. When I got married the only option for invitations was a binder full of plain-looking templates that a local printer handed me. I had to pick one and they plugged in my information. Now brides can use a custom designer like me to make something creative, fun, unique and completely out-of-the-box!

Where do you find your inspiration?

The best invitations are a combination of art and type so I get inspiration from magazines, Pinterest, anything printed. Invitations are also about the paper, so I can easily lose a few hours in places like Hobby Lobby and Michaels! Of course, my biggest inspiration is my brides – their ideas and imagination result in some awaking pieces!

Do you have a favorite project you have completed?

Not specially, I am proud of all the pieces I’ve worked on. Designs that include photos of the couple always feel so special and personal. I love seeing and holding my finished pieces and seeing the bride’s reaction!

You’ve started your own business, which is a huge accomplishment in itself, but what is next? What is your next goal in business or in your personal life?

My goal is to keep growing my business and meeting lots of new brides! I’m looking forward to the day when my brides come back for college graduation or baby announcements!

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